Print marketing is dead. Is this true?

One day, I walked into a noisy debate club hall. I was in high school by then. My head turned. And I spotted a chubby guy at the far end of the hall. I headed towards him, curious to know what had caused such an uproar. Before I could speak to him, he shouted in a hoarse voice, ‘Print marketing is dead!’

Is print marketing dead? Did he shout the truth?

No! Print marketing is alive. Today in this article, we are to discuss in brief facts about print marketing.

But first, let’s know the basic knowledge of print marketing. 

What is Print Marketing?

Print Marketing is a model of advertisement that uses prints to outreach to targeted audiences. It is also known as Print Media and Print Advertising.

Print Marketing uses newspapers, flyers, business cards, posters, and many more. However, nowadays marketers also use mobile devices, social media, and blogs to advertise. All thanks to digital technology.

Print Marketing
Print Marketing

Types of Print Marketing

Newspaper.

Newspapers are an effective way of marketing. However, newspaper ads are not attractive, they are simple and straight to the point. They are usually found in a column where all newspaper adverts are displayed. Such that clients who read them out usually target audience. Because they already have an interest in what the advert is offering

Magazine

Magazine adverts are compelling short pieces of information. These adverts are fit locally. They contain luring messages that are capable to attract new customers to buy. A magazine advert is usually gorgeous if it is illustrated with high-quality images and color. The magazine is usually glossy prints.

Posters

Posters adverts are outdoor displays. The large prints contain brief messages of your business services, upcoming events. They are ideal for brand recognition because they are displayed in the public. Posters need to have good graphic designs, large fonts, and high-quality images to make an impression on a pass-by. People are busy, and no one has a specific time to listen to you. So make your posters in a way that will seduce people to read them.

Direct mails

These adverts are in form of letters, postcards, and flyers. They are sent through the mail to a small group of targeted audiences. However, to send these, you should have a mailing list.

Product packaging

One might not view this as an advert. But they are minor marketing tools that state the advantages of using a product or what the product is about.

 Advantages of Print Marketing 

  • Print adverts are credible. People tend to trust print adverts more than digital adverts. The internet is full of crap information and this makes online adverts create hesitation. How true is this online advert? ‘79% of households say they read or scan direct mail ads’
  • Print adverts have a long life span. For example, banners are durable and last long while digital marketing adverts expire and there is a need to renew them.
  • Print adverts are cost-effective. Unlike digital marketing, where you have to hire a marketing company or maybe sign a contract. And pay, pay and pay. Flyers for example are printed once and there is no need for renewal. Digital technology has made printing prices drop because most people are opting for digital marketing. If you are looking for a marketing campaign, this is the best time to opt for print media because it is cheap.
  • Print adverts are tangible. This makes it easy for the audience to recommend to one another.
  • Print adverts are more direct and engaging. Your prospective clients don’t have to search through your words to understand what you are trying to tell them. If it is peanuts for sale then that’s it.

Though some sources say print marketing is for small businesses, I believe that print media is effective for both small businesses and large business corporations. But the fact that print media is economical makes it favorable to businesses with low marketing budgets.

Print Marketing is along the way from being dead. The versatility of prints and the security that it offers resist corrosion. 

Moreover, the introduction of digital technology has improved print media. Printing machines are now advanced and they help printing companies to offer fast turnaround. Even the quality of prints has drastically improved from the 90s. Digital printing machines are like laser printers produced high-quality images.

Print marketing is still alive because it has had a long life span. Print media started in 1477 by William Caxton. When the first newspaper advert was published. Till then it has skyrocketed.

Print marketing is still an active way to help businesses reach their prospective customers.

Even though the world is facing an overwhelming intervention of digital technology, print is a vital tool for creating communication. For example, printed postcards.

The dear reader is what do you think about print marketing? Share your thoughts with me by commenting below

Printing Companies: how to choose the best

Printing Companies: how to choose the best

Over the past decades, printing companies have multiplied like grasshoppers upon the face of earth. However, this makes it complicated for businesses and clients to choose the best printing company. Today, in this blog, I will show you how to pick the best printing institution.

Before we get in-depth, let’s first know what a printing company is and what it does.

What is a printing company?

A printing company is an institute that provides printing services like calendar printing and diary printing and operates printing presses. 

Below I have compelled a shortlist of the best printing companies in South Africa. However, it is important to note that in this blog, printing companies are ranked with their prominence.

Best printing companies in South Africa

Printspot

We Print 247

Calendar Printing

Magazine Printing

Color Printing

Fast Printers

Diaries For Sale

Book Printing

Digital Printing In Johannesburg

Proxel International

There are several types of printing. But in this article, I am going to brief a few of them( the common types of printing).

Types of printing companies

Lithography printing companies

What are lithography printing companies?

Lithography printing companies are companies that print based on the fact that oil and water never mix. An image is applied on a flat surface called lithographic limestone (or a metal plate). The image is then traced and painted on the limestone(metal plate). It will then resist water and acquire ink.

As complex as it may sound, litho printing is one of the best printing techniques because it produces high volumes of prints.

Types of Lithography printing companies

Calendar printing corporations

  • There are different types of calendars, that include wall calendars, desk calendars, CD calendars, and many more calendars. These calendars vary in sizes that usually range from 880 x 594mm, to 574 x 153mm or even less. Good printing companies should provide affordable calendar printing prices.
Desk-Calendars-Printing-Johannesburg.png

Book printing companies

  • The main goal of these companies is to print textbooks, invoices, and bind books with combo binding among others. However, reliable book printing companies provide their customer with cheap book printing prices. And high-quality printed books.

Folder printing companies

  • Good Folder printing companies offer branded presentation folders. These folders are customized from large A5 to pocket-size folders. The best folders are branded, printed in color (CYMK).

Business cards printing

  • The best business card printing companies offer high-quality business cards, finished with any of the 5 business card finishes. With a volume averaging from 500 prints to more.
business card printing company
business card printing company

 Flyers printing companies 

  • An ideal company prints flyers offers custom printed flyers that vary in sizes from;3.5″ x 8.5″ ,5.5″ x 8.5″, 8.5″ x 11″, 8.5″ x 14″, 11″ x 17″, 11″ x 25.5″ ,and Custom Sizes. It offers affordable flyer printing prices that do not starin the cutomers printing buget.

Poster Printing companies

  • Poster sizes average from A3, A0, A1, and A2. The best printing company in South Africa delivers posters made from high-quality materials like gloss and matte.

Diary Printing companies

  • They offer a range of diaries from corporate diaries to customized diaries to suit the consumer style. These diaries are often branded to increase customer awareness. Diary printing use printing machines such as XIS ACEJET 600V.

Digital Printing Companies

What are Digital Printing Companies?

Digital Printing Companies are companies that offer digital printing services. Digital Printing is the professional printing from desktop to other digital sources (small volume to high volume formats). This means there is no need for metal plates. Digital printing is of much interest because it provides full-color prints on fast delivery.

Let’s take a peek at Digital Printing Companies types.

  • Calendar Printing companies
  •  Book printing companies
  •  Folders printing companies
  •  Business cards printing companies
  •  Flyers printing companies
  •  Poster printing companies
  •  Diary printing companies

These companies offer the same print service as that of litho printing. However, the difference between litho(offset) and digital is the process, the printing machine, and the delivery time. However, if you are looking to decide which is the best between the two, then click here and read my blog about digital printing and lithography printing.

Large Format Printing Companies

What are Large Format Printing Companies?

Large Format Printing companies are companies that handle large format projects with specialized machines that accommodate larger printing formats such as banners, large maps, and many more.

Large format printing enables printers to make large prints while managing quality and clarity.

Type of Large Printing Companies

Canvas Printing Companies

Indoor displays

  • Canvas Printing companies offer wall display, hexagon canvas, lip photo canvas only to mention a few. The best companies provide affordable canvas printing services, fast delivery, and a range of canvas sizes.
  • Canvas sizes include A0, A1, A2, A3, A4, 1500 x1000 and 2000 x 1000

Promotional Counter Printing Companies

  • These companies offer a variety of product like branded table wrap and many more

Banner Printing Companies

  • These are offered in a diversity which include pull-up banners, x frame, banner walls. 
IMG32
IMG32

Nevertheless, Large format Printing companies also make Table Cloths

Foldable Tables, Rubber Mouse Pads, Mouse Pads, Hanging Banners, Indoor Flag Stands, Hand-Held Flags, Poster Frames, and Brochure Stands.

Outdoor displays

Outdoor displays are materials put outside to spread the message to the public and attract customers to visit your brick-and-mortar shop.

Before I had mentioned something about brand recognition? Yes. Outdoor displays help brand recognition. Without wasting much time, let’s dive into the types of outdoor displays.

Branded Gazebo Printing Companies

  • Gazebos are lightweight structures used to create shade. Branded Gazebos are ideal, especially during tradeshows. The best Gazebo printing companies probably offer a series of custom branded gazebos that differ in size.
Gazebo printing companies
Gazebo

Banners Printing Companies

Companies print different types of banners that include:

  • Sharkfin Banners
  • Telescopic Banners
  • Pop Up Banners
  • PVC Banners
  • A-Frame Banners
  • Street Pole Banners
  • Curved Banners

In most cases printing companies that offer banner printing also offer other outdoor displays. These include 

  • Flags, for example, Bunting String Flags
  • Car Magnets
  • Cluster Flag Stands
  • Correx Boards.

Let’s take a look at the last type of printing.

Screen Printing Companies

What are Screen Printing Companies?

Screen Printing Companies are businesses that use mesh to transfer ink into abstract except for the areas where the stencil is impermeable.

Types of Screen Printing 

The most famous type of screen printing is T-shirt printing. That is the type we are going to address.

T-shirt Printing Companies

  • A good printing company offers cheap, bulk, and branded T-shirts. These t-shirts are a spotlight for your business. For affordable T-shirt printing click here. 

To sum up, whenever you want to choose the best printing company, first take a look at the price they offer, the type of quality they produce, their delivery time and their reputation.

T shirt printing companies

Still have a question?

Comment and I will reply to you.